UUNIO faces towards a $31 billion-dollar Social Networking Service (SNS) market. These days, social networking has been mainly under the control of such multi-million-user platforms as Facebook, Youtube, and Twitch. The users would use the services provided by these platforms for free, and the platforms would in turn collect a lot of information from the users. By using these data, the platforms could serve better advertisements for individual users, thereby collecting enormous fees from advertisers. However, the most important role in this process, the content providers, could only get a small share of income.
UUNIO devotes to using the decentralized characteristic of blockchain to build a brand new customer-creator oriented concept. For the Internet age, everyone's personal data and patent of his creations are valuable and should be protected. There would not be 3rd party central institute engages UUNIO's social market: not only the users of platform should acknowledge that they can earn by their own data and posts, but the content providers could earn their returns they should get.